Mattel Creations Expands for SDCC Exclusives, Direct-to-Consumer Offerings • The Toy Book
In the absence of a traditional Comic-Con International: San Diego (SDCC) for the second year in a row, Mattel is expanding its own direct-to-consumer platform to connect with toy fans and enthusiasts.
On Thursday, July 22, Mattel Creations will be the exclusive destination for a host of Comic-Con@Home exclusives spanning numerous pop culture licenses across several of Mattel’s brands. Unveiled daily as part of Mattel’s 12 Days of Fandom promotion, this year’s SDCC exclusives include the WWE Ultimate Edition Sgt. Slaughter, Jurassic Park Final Scene Ray Arnold, Pixar UP: Kevin & Babies Pack, and a variety of Hot Wheels and Masters of the Universe products.
The Hot Wheels lineup includes a Star Wars Darth Vader Character Car inspired by the cover of Marvel Comics’ Star Wars No. 1; a 30th Birthday Deadpool Scooter; and a DC Comics Batman First Appearance Batmobile.
Additionally, the Masters of the Universe (MOTU) resurgence continues with the MOTU Masterverse Revelation Scare Glow Action Figure; MOTU x Frank Kozik Battle Labbit; and a Hot Wheels MOTU Wind Raider vs Land Shark 2-pack.
Full details on all of these items plus any additional reveals can be found at our sister publication, the Pop Insider.
Mattel’s Comic-Con@Home exclusives will all be available to preorder from mattelcreations.com starting on Thursday, July 22 at 9 a.m. PT/noon ET.